Privacy Policy

The protection of your personal data is important to us. In this privacy policy, we inform you about the processing of personal data when using our website in accordance with the Swiss Data Protection Act (DSG) and the European General Data Protection Regulation (GDPR).

1. Data Controller

Responsible for data processing on this website is:

2. Collection and Processing of Personal Data

2.1 When Visiting Our Website

When accessing our website, the following data is automatically collected, which your browser transmits to our server:

• IP address (anonymized)
• Date and time of the request
• Browser type and version
• Operating system used
• Referrer URL (previously visited page)
• Pages and files accessed

This data is processed to ensure smooth connection establishment, system security, and statistical purposes. This data is not merged with other data sources.

2.2 Contact Form

When you contact us via the contact form, the following data is collected:

• Name
• Email address
• Phone number (optional)
• Your message

This data is used exclusively to process your inquiry and is not shared with third parties. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

3. Cookies

Our website uses cookies. Cookies are small text files that are stored on your device and saved by your browser.

3.1 Necessary Cookies

Some cookies are technically necessary for our website to function properly. These cookies are set automatically and do not require consent.

3.2 Analytics Cookies

With your consent, we use analytics cookies to understand and improve the use of our website. You can revoke your consent at any time by deleting the relevant cookies in your browser settings.

4. Web Analytics

We use Vercel Analytics, a web analytics service. Vercel Analytics collects anonymized usage data to help us understand the use of our website.

Vercel Analytics does not collect personal data and does not use cookies for tracking. The collected data includes:

• Page views
• Approximate geographic location (country/region)
• Device type and browser
• Referrer information

For more information, please see the Vercel Privacy Policy.

5. Legal Basis for Processing

The processing of your data is based on the following legal grounds:

• Consent (Art. 6(1)(a) GDPR / Art. 31 DSG): For the use of analytics cookies and non-essential services.
• Contract Performance (Art. 6(1)(b) GDPR / Art. 31 DSG): For processing your inquiries via the contact form.
• Legitimate Interest (Art. 6(1)(f) GDPR / Art. 31 DSG): For the technical operation and security of our website.

6. Data Sharing

Your personal data will only be transferred to third parties if:

• You have expressly consented
• This is necessary to fulfill a contract
• There is a legal obligation
• This is permissible to protect legitimate interests

Our website is hosted by Vercel Inc. (USA). Vercel is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection.

7. Data Security

We take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons.

Our website uses SSL/TLS encryption for secure data transmission.

8. Data Retention

We store personal data only as long as necessary to fulfill the respective purposes or as required by legal retention periods.

• Contact inquiries: After completion of communication, no later than 2 years
• Server log files: 30 days
• Business documents: 10 years (according to Swiss Code of Obligations)

9. Your Rights

You have the following rights regarding your personal data:

• Right of Access: You can request information about your data stored with us.
• Right of Rectification: You can request the correction of incorrect data.
• Right of Erasure: You can request the deletion of your data, provided no legal retention obligations exist.
• Right to Restriction of Processing: Under certain circumstances, you can request the restriction of processing of your data.
• Right to Data Portability: You can request that we transfer your data to you in a structured, commonly used format.
• Right to Object: You can object to the processing of your data.
• Right to Withdraw Consent: You can withdraw consent given at any time.

To exercise your rights, please contact the address above or email info@loetscher-vision.ch.

You also have the right to lodge a complaint with the competent data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC).

10. Changes to This Privacy Policy

We reserve the right to adapt this privacy policy as needed to align with changed legal requirements or changes to our services. The current version is always available on this page.

As of: January 2026